Jonah Lomu

Unlock the Power of a Legend: The Jonah Lomu Legacy

Jonah Lomu wasn’t just a rugby player—he was a global icon who redefined the sport and transcended it. At just 20 years old, he became the youngest ever All Black, and by the 1995 Rugby World Cup, he was a household name. With his devastating speed, power, and charisma, Lomu didn’t just win games—he won hearts across the globe.

But Jonah’s legacy goes far beyond his incredible highlights reel. He broke barriers for Pacific Island athletes, elevated rugby’s international profile, and became a symbol of resilience through his battle with chronic illness. His story speaks to strength, humility, and the power of sport to inspire.

Why License the Jonah Lomu IP?

  • Jonah Lomu is a universally admired figure—instantly recognizable to fans of rugby, sports, and heroic personal stories alike.
  • Lomu’s legacy resonates across generations—from those who witnessed his dominance in the '90s to young fans discovering him on digital platforms today.
  • Jonah’s journey from humble beginnings to international superstardom is a compelling narrative that elevates any brand with authenticity and purpose.
  • Jonah’s image and story are perfectly suited for a wide range of product categories.

Be Part of the Legend

By licensing the Jonah Lomu brand, you don’t just gain the rights to an iconic figure—you align your products with a legacy of greatness, integrity, and global inspiration.

Join us in honouring a legend. License the legacy of Jonah Lomu.

  • Territories

    • United Kingdom
    • Additional territories can be requested and reviewed on a case by case basis.
  • Product Categories

    • Apparel, Accessories and Footwear (Including technical)
    • Collectibles
    • Toys and Games
    • Stationery
    • Digital
    • FMCG
    • Food and Beverage
    • LBE

Interested in Licensing the Jonah Lomu? Get in Touch.