Licensing 101 Performance Renewal planning
2 min read
Plan the licensing renewal before the first range launches

Create a practical dashboard for sales, stock, approvals and partner decisions so renewal planning has a factual foundation.

Licensing 101 Licensing pitch Rights owners
2 min read
How to pitch a rights owner without inventing a sales story

Replace ambitious but unsupported claims with a clear licensing proposal built around capability, route to market and evidence.

Cash planning Licensees Licensing 101
2 min read
Why a profitable licensed range can still run short of cash

Map the cash gap between development, inventory payments and retailer receipts before committing to a licensed range.

Licensing 101 Retail buyers Wholesale
2 min read
What a retail buyer needs in a licensed-product sell-in sheet

Build a buyer-facing product sheet that makes the range, supply terms and next ordering decision clear.

Approvals Licensing 101 Product development
2 min read
Product approvals: build a licensing launch calendar that can survive revisions

Plan the handovers between artwork, samples, packaging and production so a target launch date has a credible foundation.

Consulting Licensing 101 Rights scope
2 min read
Territory, category and channel: write a clear licensing brief

Replace a broad request for rights with a focused proposal that explains where, what and how you intend to sell.

Licensing 101 Minimum guarantees Planning
2 min read
Minimum guarantees and advances: test the commitment against your sales plan

Build a scenario-based view of licensing commitments instead of treating an optimistic forecast as guaranteed revenue.

Commercial planning Licensing 101 Royalties
2 min read
Licensing royalties: model the calculation before debating the rate

Understand why the royalty base, permitted deductions and sales assumptions matter when assessing a licensing proposal.

Brand selection Consulting Licensing 101
3 min read
How to choose a licensed brand for the buyer you can actually reach

A practical way to compare potential IP using audience fit, retail access, product relevance and evidence.

Commercial planning Licensing 101 Licensing basics
2 min read
Licensor, licensee or distributor: who does what in a licensing deal?

Map the responsibilities behind a licensed product before you approach a rights owner, manufacturer or retail buyer.