About Ignite

We are a nimble, forward-thinking Licensing Consultancy representing Sports teams, players and organisations for brand extension opportunities.

Concurrently, we are connecting African brands and manufacturers to global IP owners to unlock the continent's potential with local expertise.

Our experiences with global corporations across an array of business areas within licensing have led us to deliver a flexible, transparent approach where we aim to deliver incremental brand and commercial value for our clients.

Whether for specific projects or long-term partnerships, we are on a mission to immerse into your business needs and deliver as your focused partner.

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Why License?

Enhance Brand Loyalty

Increase consumer engagement through unique brand experiences and foster emotional connections by developing products which align to brand values and consumer profiles.

Expanded your reach

Extend brand presence into new markets or product categories, reaching new audiences and driving additional revenue streams.

Enhance Credibility

Associating with reputable brands through licensing can enhance the credibility and perceived value of products or services, leading to increased consumer trust and loyalty.

Cost Efficiency

Capitalise on existing brand equity without the need for significant investment in product development or marketing, resulting in cost savings and faster time-to-market.

Diversification

Diversify business interests beyond core offerings, reducing reliance on a single product or market and spreading risk.

Strategic Partnerships

Facilitate strategic partnerships with businesses who possess expertise or resources in specific areas, allowing companies to leverage their strengths and focus on core competencies while expanding their brand footprint.

Ignite Value

Single or multi-territory representation

Our agile way of operation provides solutions to both local and global licensed brand extension opportunities dependent on your business positioning and needs.

Multi-category offering

From more traditional merchandise, through to location based entertainment, digital or promotion, we source best in class partners with an authentic fit to the DNA of you brand.

African Network

Our business is building out a network of African brands and manufacturers with "boots on the ground" who can unlock opportunities on the continent for IP owners.

Our Offering

Brand Management

  • Licensing strategy development.
  • Evaluation of brand and positioning.
  • Market and competitor research.
  • Strategic recommendations.

Business Development

  • Sourcing of best in class brand partners for licensing agreements.
  • Negotiation of best value commercial terms.
  • End to end license management including reporting, forecasting, PD and marketing.
  • Strong networks and market insights.

Marketing

  • Attendance at Industry trade events.
  • Support with ecommerce listings and positioning.
  • Retail support.

Our Team

Donovan de Klerk

Licensing Director

Donovan is a dynamic licensing professional, adept at securing new IP rights and fostering key partnerships with major businesses, both licensors and licensees. His strong networks, BSc (Hons) in International Business, certifications from Licensing International and a passion for business development bring strategic insight to drive success for both licensors and licensees in securing best fit partners for brand extensions.

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Deon de Klerk

Non-Executive Chairman

With three decades in financial services at Standard Bank, including executive and board positions, Deon leads Insurance, Health, and Asset Management for Africa Regions. His expertise spans Africa-focused consulting finance, investments, banking, healthcare, and corporate finance, among other specialties. He is suitably poised to add value to businesses in the Africa region.

Testimonials

  • Ben Beattie- Chief Innovation Officer, Concept One.

    Donovan is a fantastic team mate in any endeavour. His commitment to achieving set goals is second to none. His perseverance and focus would elevate any group. And he does it all with a great sense of humour, a strategic mind, and a real supportive nature to those around him. It’s been a privilege to work with him, to get to know him, and to see him collaborate and engage with all areas of a business.

  • Liesa Dornan- VP International Licensing and Brand Management, Retail Monster.

    Donovan has to be one of the most responsive individuals I have ever worked with. Commercially savvy, and passionate, he communicates very clearly and adapts strategies based on the best fit for the partnerships being reviewed.  He also has a global lens on product and retail, which is rare.