About Ignite

We are a nimble, forward-thinking Licensing Consultancy representing Sports teams, players and organisations for brand extension opportunities.

Concurrently, we are connecting African brands and manufacturers to global IP owners to unlock the continent's potential with local expertise.

Our experiences with global corporations across an array of business areas within licensing have led us to deliver a flexible, transparent approach where we aim to deliver incremental brand and commercial value for our clients.

Whether for specific projects or long-term partnerships, we are on a mission to immerse into your business needs and deliver as your focused partner.

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Why License?

Enhance Brand Loyalty

Increase consumer engagement through unique brand experiences and foster emotional connections by developing products which align to brand values and consumer profiles.

Expanded your reach

Extend brand presence into new markets or product categories, reaching new audiences and driving additional revenue streams.

Enhance Credibility

Associating with reputable brands through licensing can enhance the credibility and perceived value of products or services, leading to increased consumer trust and loyalty.

Cost Efficiency

Capitalise on existing brand equity without the need for significant investment in product development or marketing, resulting in cost savings and faster time-to-market.

Diversification

Diversify business interests beyond core offerings, reducing reliance on a single product or market and spreading risk.

Strategic Partnerships

Facilitate strategic partnerships with businesses who possess expertise or resources in specific areas, allowing companies to leverage their strengths and focus on core competencies while expanding their brand footprint.

Our Team

Donovan de Klerk

Licensing Director

Certified Licensing Practitioner recognized as a 2023 UK Rising Star nominee, with a proven track record in driving global brand licensing success through strategic IP acquisition, portfolio diversification, and strong industry relationships.

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Deon de Klerk

Non-Executive Chairman

Non-Executive Chairman with 30 years’ executive and board-level experience at Standard Bank, currently Head of Insurance, Health and Asset Management for Africa Regions, bringing deep expertise across financial services, investments, healthcare, and strategic business growth across Africa and offshore markets.

Our Offering

Brand Management

  • Licensing strategy development.
  • Evaluation of brand and positioning.
  • Market and competitor research.
  • Strategic recommendations.

Business Development

  • Sourcing of best in class brand partners for licensing agreements.
  • Negotiation of best value commercial terms.
  • End to end license management including reporting, forecasting, PD and marketing.
  • Strong networks and market insights.

Marketing

  • Attendance at Industry trade events.
  • Support with ecommerce listings and positioning.
  • Retail support.

Testimonials

  • Ben Beattie- Chief Innovation Officer, Concept One.

    Donovan is a fantastic team mate in any endeavour. His commitment to achieving set goals is second to none. His perseverance and focus would elevate any group. And he does it all with a great sense of humour, a strategic mind, and a real supportive nature to those around him. It’s been a privilege to work with him, to get to know him, and to see him collaborate and engage with all areas of a business.

  • Liesa Dornan- VP International Licensing and Brand Management, Retail Monster.

    Donovan has to be one of the most responsive individuals I have ever worked with. Commercially savvy, and passionate, he communicates very clearly and adapts strategies based on the best fit for the partnerships being reviewed.  He also has a global lens on product and retail, which is rare.